So yeah, this is kind of an out-there blog for me. Don’t misunderstand, I’m no stranger to picking apart “Survivor” minutia. It’s kind of my bread and butter, in a way. But usually I save such discussion for when I discuss the season proper. Perhaps a mention in the Cast Assessment blog, and maybe even a “Top 5 and Bottom 5” discussing season logos. However, there’s a few reasons in particular that this logo needs to be dissected in detail for how bad it is. Partly it’s because this logo does SEVERAL unique things wrong that I feel are worth mentioning. Partly it’s because I already did a “Top 5 and Bottom 5” list for the logos, not to mention this one would take too long for the usually brief discussion in those lists. But primarily, I think this deserves its own blog because this is the first officially confirmed information about the new season, and so help me, I’ve been starved for new “Survivor” content. JUST LET ME HAVE THIS, OK?
All right, all right, to be COMPLETELY FAIR, this is not the worst logo the show has ever produced. I still maintain, and probably will until the end of time, that that “honor” goes to “Survivor Gabon”, and its ill-conceived attempt to incorporate the transition to HD into the logo. But this logo gives it a run for its money. Still, the logo is not without its good points, which we will discuss here. First and foremost, while I was initially taken aback by the color combination, I actually have come around to liking this color scheme. They compliment each other well, and while they are unusual colors for a “Survivor” logo, I don’t think that’s a bad thing. What helped was seeing it placed in a graphic with every other “Survivor” logo that came before. Because the colors are so unusual, it “pops” when placed in a collage with the other logos, and helps make the season more distinctive as a result. It compares favorably with-and I can’t believe I am typing these words-the logo from “Survivor Edge of Extinction”. And look, “Survivor Edge of Extinction” has many, many, MANY problems, and remains to this day the worst season of the show, in my opinion. But the logo is not one of them. Again, it has a lighter color palette, which helps it stand out from the crowd, and after 41 seasons, that definitely counts for something.
Another thing I will credit this logo for is its simplicity. I don’t believe CBS or the show has OFFICIALLY confirmed this, but rumor sites are stating that the show is using the combination of passing the 20 year milestone and the yearlong break due to COVID-19 to do a kind of “soft reset” of the show. Still acknowledge the history, but taking the opportunity to break some norms and try new things. And overall, I’m happy if that’s the truth! Yeah, it has the potential to be disastrous. Say, for instance, they decide to take the opportunity to make Fire Tokens a mainstay of the show, a la Hidden Immunity Idols. But they could also keep the show fresh, and this seems like a good opportunity to try new things, or reset back to their base. And frankly the logo is not a bad place to start with this. While I wouldn’t say modern logos have been “bad”, it can’t be denied that they have gotten “busier”. Logos in the single-digit seasons tended to be a stylized landscape with an animal silhouette up top. Of course, given the more recent lack of diversity in location, coupled with the need to make logos more distinctive, we moved away from this. Subsequent logos weren’t BAD, but in an effort to distinguish themselves, they needed to add more and more little details, which make the logo itself kind of blurry at a distance. This logo, while having a different formula, returns to that simplicity, and it makes the logo look a lot nicer at a distance.
The point here is that when you look at this logo at a distance, it’s perfectly fine. Good, even! But it’s when you look at the logo up close, and examine it in more detail that the problems with the logo start to show. First off, we have something that SHOULD have been a good part of the logo, but was executed poorly. I’m talking about arguably the central figure of this logo, the hand coming up out of the water holding a torch. On paper, this is actually a good central image. Usually the central image of a logo is the aforementioned animal, or a boat, or something similar to draw the eye. A hand coming up from the water holding a torch, on paper, is a really good central image to use. It fits with the show’s aesthetic across all seasons, even harkening back to some images from the intro to “Survivor Borneo”. Even using the “I” in “Survivor” for part of the torch is kind of clever, keeping the torch pretty much centered and drawing the eye. But something about this image bothered me, and it took me a few looks, but I finally figured it out: The hand and the torch aren’t connected.
Take another look at the logo. If you look closely, the hand holding the stick of the torch does not reach up to the “I”. There’s a space where you can see the yellow of the interior oval containing the word “Survivor”. This means that, rather than looking like one connected torch, the logo instead looks like there’s a hand coming out of the ocean holding a stick, and the “I” is just randomly on fire. This idea COULD have worked, but either the hand needed to be higher up, so that it was grabbing the bottom of the “I”, or the stick needed to extend at least into the “I”, if not over it. As it stands, the only way this is one connected torch is if the stick bends behind the interior oval, then curves back around to meet the flame, which is just dumb. A good idea, but executed poorly.
Next we come to the lighting bolts on the side. Maybe I’m in the minority here, but I’m not a fan. Don’t misunderstand, lightning bolts are a perfectly find element to add to one’s “Survivor” logo, but these particular lightning bolts just look ugly to me. In general, “Survivor” logos, when depicting parts of island life, tend to go either for photorealism (the aforementioned “Survivor Gabon” is an example, though the alligator at the bottom of the “Survivor Redemption Island” logo is an example of photorealism in logos implemented well) or extremely stylized (think the torches on the sides of the “Survivor All-Stars” logo). These kind of fall into a middle ground that just doesn’t work for me. They’re clearly not photorealistic, nor should they be, but they just aren’t stylized enough for my taste. Lazy. These lightning bolts seem lazy. It seems like someone searched clip art for “lightning bolt”, and took one of the first five images they found, then slapped them on the logo. It just reeks of laziness, and is not stylized in what I would consider a “Survivor” style. I would also complain that they’re wasting the lightning bolts when they need to save them for the logo of “Survivor Greece”, but that would assume that I had any confidence the show was ever going to film anywhere other than Fiji.
But oh, dear reader, the laziness of the lightning bolts PALES in comparison to the cardinal sin this logo commits. The one thing that seems near universally hated by the show’s fandom. Yes, of course, I’m talking about the giant “41” at the top of the logo.
Now, this is part of that rumored “soft reset” of the show. One of the things they’re planning to do away with is the season subtitles. I’m of two minds about this. On the one hand, I agree that the season subtitles have been getting out of hand. Need I remind my readers of the unwieldy “Survivor Heroes vs. Healers vs. Hustlers”? On the other hand, just calling the season by its number, rather than a season-specific subtitle, is just lazy, and makes it harder for the seasons to stand out from one another (not to mention kills one’s chances of being found by random search engine). I’m not sure if there is a “right” solution here, or even a “good” solution, but I think we can all agree that putting the number of the season in a giant font size at the top of the logo is not a good way to go about doing things.
I was saying earlier that the hand holding the torch should be the central image, but size and poor execution mean that it really fails in that regard. Thus, due to its size and central location, the eye is drawn towards the giant “41” in the logo, which is a TERRIBLE central image for your logo. It’s a generic number. It isn’t really stylized at all. It doesn’t even fit with the “survival” themes that the show still nominally has. This doesn’t feel like a uniting image that makes the season stand out. It makes it seem like the show is just saying “Well, here’s another season”. Like they’re putting it out for the sake of putting it out. Like they just don’t care. Look you have an opportunity for a soft reset here. No one is going to care if you just have a plain logo with no subtitle at all.
If, however, you INSIST that the “41” needs to go in the logo, then I ask you, WHY DID IT NEED TO GO AT THE TOP? Look, there’s a balance to a “Survivor” logo. The image at the top is balanced by the subtitle at the bottom. The only season without a subtitle in the logo, “Survivor Borneo”, still managed to stay balanced as it s upper image was an island, a broader central image that was balanced by a black switchback in the water at the bottom. It felt balanced. If a logo is unbalanced, at least it keeps the “heavier” part of the logo, the subtitle, at the BOTTOM. By having co much going on at the top, and nothing at the bottom, it feels like this logo should tip over. Not to mention, if you’re calling your season “Survivor 41”, that makes 41 the SUBTITLE, which means it should A) Be smaller, and B) Go on the BOTTOM of the logo. Why didn’t you just do that, show? It would still have been dumb, but not eye-gougingly awful like this one is!
Hoo boy. Look, I’m not going to discuss anything more about the season in detail as yet. Yes, I’ve read the same rumors you all presumably have. Season shortened to less than 30 days. The rumored cast on “Inside Survivor”. But my policy, as always, is that I don’t discuss my thoughts until we get official confirmation from CBS of these things. Without an official release, I’m not going to talk about it. That said, surely you could have found a better foot to start on than this awful, AWFUL logo. If any of the rumors are true, they’d be more pleasant than this. Do better, CBS.
-Matt